Keywords

Agri-Food, Decentralization, Food Safety, Supply Chain, Traceability, Transparency

Abstract

The potential of blockchain technology to reshape agri-food systems has gained traction as it can improve supply chain transparency, traceability and trust. Its decentralised ledger system facilitates more transparency,eliminates inefficienceis and fraud. The aim of this review is derive recent trends in blockchain-based applications to the agricultural marketing that impacts consumer trust. The paper takes a multidisciplinary approach to discuss the theory, models and practical method underpinning Blockchain adoption in agriculture. It analyzes examples from all over the globe to learn what this technology means for the different players involved — be there farmers, traders, retailers or consumers. The paper also discusses policy implications, strategic insights and future research directions which could facilitate the deployment of blockchain technology to agriculture in order to create a more inclusive, transparent and efficient food system.

Cite this Article

M.S. Sadiq, I.P Singh, M.M Ahmad, I.K Nazifi, Sani, B.S, 2025. "Blockchain in the Agricultural Marketing and Consumers' Trust", International Journal of Economics, Business, Management Research Intelligence (IJEBMRI) 1(3): 01-12.