Keywords

Artificial Intelligence, Human Judgment, Strategic Decision-Making, Uncertainty, Hybrid Decision Framework, Market Volatility.

Abstract

After all, in a time of unparalleled market complexity and volatility, existing strategic decision-making practices are woefully inadequate. Organizations today are grappling with uncertain market conditions, where past behaviors rarely lead to future results. Artificial Intelligence (AI) bringing these sophisticated analytical capabilities, pattern recognitions, and predictive insights has revolutionised several aspects of business strategy. AI, though critically valuable in this fight, is not enough — machine algorithms often lack contextual understanding, ethical reasoning and the nuanced judgment required from human decision-makers. This study looks at interlacing Artificial Intelligence and human judgment in applying for strategic decisions in uncertain market. ıWe develop a hybrid decision-making framework to integrate the predictive power of AI analytics with human cognitive capabilities in order to enhance strategic decisions under uncertainty. The framework comes with three case studies across technology, financial services and consumer goods. There are actual comparative data available in tabular format that confirms that hybrid decisions systems achieve better accuracy, timeliness and adaptability than AI only or human only solution.

Cite this Article

Syed Abuthahir, Mubaraq Sathik Ali Khan, 2026. "Integrating Artificial Intelligence and Human Judgment for Strategic Decision Making in Uncertain Markets", International Journal of Economics, Business, Management Research Intelligence (IJEBMRI) 2(2): 34-45.